Perception Management - How to Manage Communication in Turkey
Perception is a cultural matter
"...At an abstract level, the concepts of public relations are common in most cultures both in political and economic contexts. At the same time, these generic concepts must be applied differently in these different settings. Thus, public relations will be both similar and different in different countries.
It is in that sense that the subtitle of this book, How to Manage Communication in Turkey, is important. Public relations experts and their clients from countries other than Turkey will feel comfortable reading and using this book. The same will be true for clients of Turkish communication firms from other countries who want to do business in Turkey."
Buy Now
"...At an abstract level, the concepts of public relations are common in most cultures both in political and economic contexts. At the same time, these generic concepts must be applied differently in these different settings. Thus, public relations will be both similar and different in different countries.
It is in that sense that the subtitle of this book, How to Manage Communication in Turkey, is important. Public relations experts and their clients from countries other than Turkey will feel comfortable reading and using this book. The same will be true for clients of Turkish communication firms from other countries who want to do business in Turkey."
Buy Now